After lunch, I went through a few drawers in the living room. I wanted to get rid of a few unnecessary items and papers to make room for new ones. While going through piles of papers, I got my attention stuck into a number of rack cards that I collected during our 2009 vacation in Hong Kong. I went crazy collecting them to serve as a keepsake of our days spent in China. At the end of the cleaning day, I decided to not throw them away.
Rack cards are definitely an effective way to advertise services, ideas and products to potential customers. They are colorful with catchy phrases which is why I end picking them up most of the time. Although these advertising cards come in different sizes, I have observed that many companies prefer the 4x9 size. With such a dimension, it’s easier to slip them into pockets or handbags.
There are now establishments that offer next day rack card printing services. Why not? With thousands of consumers each day, many companies will be from time to time in need of rush printing their advertisements to hand out to their clients. I know. I’ve been a head pharmacist in a huge drugstore before and having rack cards delivered the next day always makes my day brighter.
How about you? Do you also collect rack cards? Do you keep them for a long time like I do?
Have a great week everyone!